Parents

Parent power

Parents care about their children’s education. Children love telling their parents about achievements whilst hoping they won’t notice the occasional absence of such. Parents want to be kept informed about what their children are learning. Children love surprising their parents with what they’ve learned.

Rapport campaigns create channels to reach parents. Maybe through take-homes, homework, pre-school and after-school activities, events, social media, websites, product samples, informed educational support through digital or offline channels – all part and parcel of client marketing campaigns with education at their core.

Market research is an integral element of Rapport’s specialist marketing offers. Feedback surveys deliver data on usage and repeat usage in classrooms, marketing reach to children and deliveries back into homes for parental involvement and awareness.

Education is a fast-moving sector offering unique opportunities to use specialist marketing to launch, develop or enhance commercial strategies and implementation of appropriate CSR policies. Families welcome

For proposals about the role educational marketing can play in your overall marketing strategy to reach back into homes, please contact us.

Write to Johnp@rapportgroup.com or call him on 020 8973 0040.