“What a fantastic show! A full on, hands on, interactive message delivered by your enthusiastic staff…”

The Gordon


Increase engagement and awareness about litter behaviours 

Extend reach of awareness about Wrigley’s commitment to sustainability and its support of major anti-litter campaigns across the UK and the Republic of Ireland. The challenge for the Wrigley Bin It! Campaign is multi-faceted from creating and developing a theatre-in-education schools programme to perform in target schools. Campaign support online and through teaching content required to reach children and their families with important information about anti-littering and chewing gum.



Make litter an entertaining, informative and memorable subject

Launch a named teacher database to track the relationship between teachers, schools  and awareness about Wrigley’s UK and Irish anti-littering campaign commitments. Create performance content that thoroughly engages audiences of up to 250 students, in the age range 11-13 years old, and their teachers. Create teaching materials, to engage teachers, which reflect content of the National Curriculum in countries hosting the Bin It! tour, Scotland, Northern Ireland, Wales, England and the Republic of Ireland. Create touring schedules for three annual school tours working with another agency to secure VIP buy-in with attendance from MPS, Local Councillors, key community groups and local media for PR coverage. Create, produce and direct DRB-checked theatre-in-education performers to implement and present performances that deliver lasting messages about littering designed to change negative behaviours. Measure the outcomes through pre- and post-performance market research. Quantitative and qualitative marketing measurement is monitored by response rates, engagement data, school waiting lists, students’ feedback, coverage and messages retention. Rapport’s education, marketing and theatrical event production knowledge enables execution of a seamless project that meets Wrigley’s marketing, PR and educational briefs.



Increasing engagement with increasing repeat requests

Year-on-year growth in number of performances, schools and students seeing the Bin It! theatre-in-education travelling show combined with liaison with key anti-litter groups, local and national.

100% growth in website visits with increasing use of teaching resources, now being extended to wider student age ranges, is achieved annually.

Wrigley Bin It! branded vans travel over 12,000 miles a year promoting anti-littering messages across UK and Ireland.

All UK and ROI secondary schools have regular contact from Wrigley promoting the company’s support for responsible behaviour in disposing of chewing gum  through educational resources, that support teaching about citizenship, competitions and events.


“The whole event went really smoothly – from booking to set up and show. The pupils have requested that they come back to teach them every week!”
Head of House, Bridge of Don Academy


Contact Rapport now