Make litter an entertaining, informative and memorable subject
Launch a named teacher database to track the relationship between teachers, schools and awareness about Wrigley’s UK and Irish anti-littering campaign commitments. Create performance content that thoroughly engages audiences of up to 250 students, in the age range 11-13 years old, and their teachers. Create teaching materials, to engage teachers, which reflect content of the National Curriculum in countries hosting the Bin It! tour, Scotland, Northern Ireland, Wales, England and the Republic of Ireland. Create touring schedules for three annual school tours working with another agency to secure VIP buy-in with attendance from MPS, Local Councillors, key community groups and local media for PR coverage. Create, produce and direct DRB-checked theatre-in-education performers to implement and present performances that deliver lasting messages about littering designed to change negative behaviours. Measure the outcomes through pre- and post-performance market research. Quantitative and qualitative marketing measurement is monitored by response rates, engagement data, school waiting lists, students’ feedback, coverage and messages retention. Rapport’s education, marketing and theatrical event production knowledge enables execution of a seamless project that meets Wrigley’s marketing, PR and educational briefs.