Schools as core of local communities
Rapport won the pitch for an educational campaign to inform all the schools, primary and secondary, within one mile either side of 26 miles of Crossrail’s planned route about its activities. Schools and their teachers are the core of local communities so Crossrail wanted to reach families through classrooms to let everyone know what would be happening. In schools the company wanted to reach all years. In the primary sector the educational promotion was required for all classes of pupils aged 5-11 years. In secondary schools, educational content promotion was for all years of students, ages 11-16. All educational promotions had to feed back to families and local communities.