“Absolutely love the resources. We already used Play-Doh for activities but these resources allow the children to show their extra creative sign!”

Nursery Leader

“A very creative resource that helps to educated through something that interests the children”

Teacher, Pre-School

The Brief

Learning benefits of pre-school aged children using modelling compound are well documented, so when the market leading brand wanted to engage with the UK nursery and pre-school market Rapport jumped at the chance of developing a full pilot programme for them.

The key objectives for Play-Doh

Early Years settings engaging with the use of modelling compound to develop skills in the classroom
Curriculum linked resources that practioners could use immediately
Encourage the use of modelling compound in free play times
Inspire childrens imaginations
Reach a target of 2,000 registrations

The Solution

Rapport developed a full marketing and engagement plan with Play-Doh.

Engaging with Early Years settings through promotions to encourage sign ups to the Early Years service programme though a mix of marketing tools including e-shots, direct mail and media placement.

Developing an innovative collection of teaching resources that support the Early Years Foundation Stage learning pillars that are easy to use in the classroom and inspire learning in children.

Provide each registered teacher with a play mat that supports the teaching content that can also be used with modelling compound.

The Outcomes

Over 2,000 professionals registered for the pilot year

65% engagement with the email newsletters supporting each of the columns

Reserach showing 88% of teachers rating the resources excellent

“A very creative resource that helps to educated through something that interests the children”

Teacher, Pre-School