“Absolutely love the resources. We already used Play-Doh for activities but these resources allow the children to show their extra creative sign!”

Nursery Leader

The Brief


Learning benefits of pre-school aged children using modelling compound are well documented, so when the market leading brand wanted to engage with the UK nursery and pre-school market Rapport jumped at the chance of developing a full pilot programme for them.

The key objectives for Play-Doh

  • Early Years settings engaging with the use of modelling compound to develop skills in the classroom
  • Curriculum linked resources that practioners could use immediately
  • Encourage the use of modelling compound in free play times
  • Inspire childrens imaginations
  • Reach a target of 2,000 registrations


The Solution

Rapport developed a full marketing and engagement plan with Play-Doh.

Engaging with Early Years settings through promotions to encourage sign ups to the Early Years service programme though a mix of marketing tools including e-shots, direct mail and media placement.

Developing an innovative collection of teaching resources that support the Early Years Foundation Stage learning pillars that are easy to use in the classroom and inspire learning in children.

Provide each registered teacher with a play mat that supports the teaching content that can also be used with modelling compound.


The Outcomes

Over 2,000 professionals registered for the pilot year

65% engagement with the email newsletters supporting each of the columns

Reserach showing 88% of teachers rating the resources excellent

“A very creative resource that helps to educated through something that interests the children”

Teacher, Pre-School

Contact Rapport now