Wake up to sleep
The Sleep Council briefed Rapport to launch a national competition to engage with media and communication students on the promotion of vital messages about sleep. Students were invited to take part in the Sleep Council competition to capture the essence of effective sleep – the Why? and the How? – in healthy lifestyles. The benefits of a good night’s sleep are known by most, but many, particularly students, don’t know how to achieve. A national competition would help support public health lobbying by The Sleep Council, an organisation whose members represent the bed products sector.